I truly have a heart for Honda. Growing up, my dad's first new car purchase was a 1985 Honda Accord LX. It was metallic blue. Together, we loved that car for what seemed like an eternity at the age of 12. When we sold it, I sobbed as if I had lost a brother, and I have a feeling my dad did the same behind closed doors. So please know that these last couple of posts come not from a flippant desire to criticize but from a sincere and heartfelt disappointment.
Seriously Honda, you are so much better than this. SH-AWD? Are you kidding? Kudos to your engineers for the clean execution of a brilliant idea, but you should have left the branding to another department void of pocket protectors. Ask 10 relevantly dressed Americans to do a free association exercise with the word "SHAWD," and I pretty much guarantee that what you hear from them will not be words you want associated with you or your car.
I happen to be wearing a fairly spiffy shirt today, so let me take a stab at it: Hmmm...SHAWD. Sounds like a dirty word. I can just hear Joe Rogan screaming, "Ooo!!! Wow!!! That was nasty! He got a knee square in the shawd! Looks like Referee Herb Dean is gonna have to stop the fight...Yeah, that's it. It's over. That's really unfortunate..."
Friday, February 15, 2008
Does the MDX come with a cup?
Posted by Joe at 10:56 AM
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